Stay active
One
of
the
most
important
social media
tips
for
insurance
brokers
is to remember
that you are not
going to go far with
your social
marketing if you only
post once a week or
whenever
you remember to
. Try to post
a few times
a day, or at least
a few times a
week.
You do not
have to go
overboard,
but make
sure you post
regularly because
when people
look at your
profile they want
to see that you are
active.
Avoid selling
Social
media is not
typically used for
directly to
your followers
(apart from
social advertising,
but more on
that later). Instead,
focus most of
your time on making
conversation,
providing
value,
information,
tips and
advice, and
commenting on
interesting industry
news or trends.
You can
link people
back to your
website, which is
recommended,
especially
to your blog
posts or a new
report
you have written. But don't
keep on
telling people to buy your
products
because
this is not
the right
platform.
Don't just link to your own content
As well as
posting links to conten
t on your site, remember to
link to other content as well. There
is certain to be plenty of information
online that your prospects
will find useful
, so search for it yourself
and provide links
to your followers.
You should also share the posts of other users. For example, you can retweet other tweets, and this is a good way to build relationships and get your own posts shared more.
Interact with prospects
As
well as posting links to content
, both yours and curated content,
make sure you also engage with
your followers
and
other users.
Answer questions
, get involved in
conversations, ask your own
questions
, launch a poll, launch a competition
and focus on engagement.
Experiment with advertising
More and more promotion is taking place on Facebook, Twitter and other websites. In fact,
social advertising grew 41% across the world in 2014, and you can take advantage of this.
This often comes in the form of paid advertising or something like retargeting, where your ads appear to people who have already landed on your website or have already made a purchase.
Social networks can actually be very effective places to advertise as long as you display your ads to the right people and in the right way.
Make use of social tools
There are lots of social management tools that you can use to get more from your social networks. These include tools like Hootsuite and Sprout Social, which allow you to do various tasks such as planning your posts in advance, using analytics to find out what you are doing right and wrong, and finding references to your brand so you can react instantly.
Take advantage of social media
These tips can help you to get more from your social media marketing, so give them a go once you have a presence on various networks. Whatever you do, always make sure your activity is relevant, and remember not to post in haste – you can damage your reputation by posting something inappropriate.
So get involved, have fun, use these tips and learn as you go, and then you too can take advantage of an affordable and highly effective way to market your business.
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